During 2016, the “Year of All Flash”, Dell EMC shipped more than an Exabyte of all-flash array capacity[i]. As a market and innovation leader in enterprise storage for decades – Dell EMC ironically was considered to be a bit late to the ‘All Flash’ storage market. Today we’re taking share from our competitors and growing revenues faster than the all-flash storage market according to IDC. Dell Technologies’ all-flash revenue growth is 72.1%, versus the 61.2% growth for the overall all-flash storage market[ii].
In fact, this month marks the one-year anniversary of Dell EMC’s VMAX All Flash array. In 2016, we introduced the VMAX 450F and VMAX 850F then the VMAX 250F, inline compression and non-disruptive migration. During this transformative year, the VMAX business grew bookings of VMAX All Flash from 21% in Q1 2016 to approximately 70% in Q3, 2016 with continued progress in Q4.[iii]
The heart of EMC XtremIO’s breakthrough workload consolidation and business process agility benefits is our integrated Copy Data Management (iCDM). As discussed in a separate blog, iCDM is the unique integration to consolidate both primary production data and its non-production copies on the same scale-out all-flash array. Today we announce our newest XtremIO data service: the free bundling of EMC AppSync services with every XtremIO array for powerful application and database integration, orchestration, and self-service. We believe no other array (and no other all-flash array) offers this!
The EMC AppSync iCDM Starter Bundle software is a critical enabler in the iCDM stack for true application integration and orchestration for Oracle, SQL Server, Exchange, and VMware environments. The AppSync iCDM Starter Bundle is a full-featured standard AppSync solution that supports unlimited unmounted copies for data protection and up to 20 simultaneously mounted copies per array for test/dev and analytics. And of course all of our existing XtremIO customers are entitled to free downloads as well!
When we introduced VSPEX, we made a commitment to helping meet unique business needs while giving partners the flexibility to choose the technology that works. Today, we are furthering this commitment by introducing new solutions for End User Computing with Citrix XenDesktop 7.
While our original VSPEX with Citrix solutions, which were built on XenDesktop 6.5 and EMC’s VNX unified storage array, were some of our most popular Proven Infrastructure solutions, neither EMC nor Citrix were content to stop there.
EMC’s XtremIO all-flash array has had a blockbuster year by all measures. While celebrating the fact that the XtremIO product line not only leads the industry in revenue and market share, it also is the fastest-growing storage array in EMC history. XtremIO array sales rocketed to a $500 million annualized demand run-rate in its first three complete quarters, with about 30% of systems being sold to net-new EMC customers. Why? XtremIO all-flash arrays deliver transformational simplicity, acceleration, consolidation, and agility for databases, analytics, business applications, private/hybrid cloud, and VDI.
Today’s Oracle DBAs spend the majority of their time each week diagnosing and tuning performance, maintaining availability, and creating and maintaining copies of databases, while trying to drive greater database consolidation to improve simplicity (source: IOUG 2014 Survey). How can storage simplify these tasks for Oracle DBAs while meeting service level objectives to the business? The answer lies in redefining Oracle storage platforms.
To put XtremIO to the test, EMC performed both internal testing as well as external third-party audited tests with Principled Technologies. Let’s have a look at the results.
The opinions and interests expressed on Dell EMC employee blogs are the employees' own and do not necessarily represent Dell EMC's positions, strategies or views. Dell EMC makes no representation or warranties about employee blogs or the accuracy or reliability of such blogs. When you access employee blogs, even though they may contain the Dell EMC logo and content regarding Dell EMC products and services, employee blogs are independent of Dell EMC and Dell EMC does not control their content or operation. In addition, a link to a blog does not mean that EMC endorses that blog or has responsibility for its content or use.