During 2016, the “Year of All Flash”, Dell EMC shipped more than an Exabyte of all-flash array capacity[i]. As a market and innovation leader in enterprise storage for decades – Dell EMC ironically was considered to be a bit late to the ‘All Flash’ storage market. Today we’re taking share from our competitors and growing revenues faster than the all-flash storage market according to IDC. Dell Technologies’ all-flash revenue growth is 72.1%, versus the 61.2% growth for the overall all-flash storage market[ii].
In fact, this month marks the one-year anniversary of Dell EMC’s VMAX All Flash array. In 2016, we introduced the VMAX 450F and VMAX 850F then the VMAX 250F, inline compression and non-disruptive migration. During this transformative year, the VMAX business grew bookings of VMAX All Flash from 21% in Q1 2016 to approximately 70% in Q3, 2016 with continued progress in Q4.[iii]
The EMC ViPR team believes that making a great software-defined storage solution even better requires never standing still. That’s why today we’re announcing updates to EMC ViPR Controller and EMC ViPR SRM. New enhancements include support for flash and hybrid flash arrays, including EMC XtremIO and EMC VMAX3 environments, and Data Protection-as-a-Service for EMC Data Domain and EMC VPLEX MetroPoint environments.
With the added support for EMC XtremIO and EMC VMAX3 arrays, storage admins are able to enact policies that automate delivery of storage services for high-transactional workloads in 5 simple steps, all while providing comprehensive automation and visibility. Plus, with new flash performance monitoring, alerting and trending, administrators will have the insight they need to reclaim and reallocate flash capacity — helping to improve storage utilization by up to 20%.
In March I outlined EMC’s vision for the next step in the evolution of Flash deployments. This evolution is a move to abstract the properties of different types of Flash with software that manages all flavors of Flash across the entire data center.
Today, we’re accelerating our ability to do just that by signing an agreement to acquire privately-held ScaleIO, a pioneer in scalable server-side storage software.
ScaleIO Elastic Converged Storage (ECS) software will become part of the EMC XtremSW Suite of Flash storage software. The addition of ScaleIO to our portfolio will enable EMC customers to build protected, shared storage pools from in-server direct-attached storage (DAS), such as XtremSF PCie Flash cards—while not limiting them to any storage media type or form factor. The beauty of ScaleIO is that it takes a software-only approach to managing SSDs, PCIe Flash cards, HDDs—or any combination of these—within the server. Over time we will build in additional enterprise features so that advanced data services can be delivered irrespective of the underlying hardware. This is the essence of delivering an XtremSW Suite that manages Flash across an entire data center.
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