Object storage is the standard for managing today’s explosive growth in unstructured content. EMC knows this best – pioneering object storage over a decade ago with the release of EMC Centera, the enduring leader in compliance archiving. In 2008, EMC broadened its portfolio in object storage with the introduction of EMC Atmos — an industry leader for cloud storage and next-generation Web, mobile and REST-based applications. However, object storage is more than just scalable storage. What truly differentiates object storage is that its core strengths of simplicity, scalability and efficiency can be optimized for specific use cases – and that’s exactly what today’s Atmos announcement brings to the table.