As Strata + Hadoop World kicks off in San Jose this week, the Dell EMC team will be there in full force. In addition to our long history supporting Cloudera Hadoop with Dell EMC solutions, we’re also broadening our support with a new, open-standards based Dell EMC Ready Bundle for Hortonworks Hadoop offering.
There is clearly growing interest in this area, but during my five years managing Hadoop products for Dell EMC, I frequently hear prospective customers say, “I understand the value of Hadoop, but I don’t know where to start.” They know Hadoop is an innovative technology that offers unique opportunities as a foundation for capitalizing on the untapped values of big data; however, customers say that one or more of the following blockers are getting in the way of a successful project launch:
We don’t have the skill set in my organization to pull it off
We’ve spent a lot of time and effort on the front-end work and don’t have much to show for it
We’re not sure what else we are going to need beside HDFS and MapReduce
As traditional enterprises shift investments to enable their Digital Transformation and cloud delivery models, they increasingly rely on modernized, flexible and agile service providers. When I say service providers, I mean all types: communications service providers; cable multiple system operators; hosting/co-location providers; public cloud providers; vertical market cloud specialists; and consumer webtech providers.
To adapt to this shift, most service providers already are embarking on a transformation journey requiring new architectures and technologies. They are building differentiation into how they manage and operate the cloud services sold to their customers and how they interface with upstream services, partners, advertisers and digital content. This change is rich with opportunity.
The launch of VxRail Appliances pioneered a new product development, go-to-market and selling approach, making them one of our company’s fastest growing solutions. Today, VxRail is winning in the hyper-converged appliance space because heritage EMC, VMware and Dell teams, as Dell Technologies, have collaborated closely on a common solution, built on market-leading technologies, to deliver the easiest and fastest way for customers to extend their VMware environments.
Based on customer feedback and adoption, it only makes sense to bring this model to Dell EMC rack scale hyper-converged infrastructure (HCI). The leaders in servers, storage and virtual computing have joined together once again to engineer the Dell EMC VxRack System with SDDC. For customers standardized on VMware, the new VxRack SDDC, based on the Dell EMC PowerEdge platform and powered by VMware Cloud Foundation, offers a complete, turnkey software-defined data center that delivers a rack scale hyper-converged solution to simplify the journey to private cloud.
Dell EMC is certainly proud to once again be recognized by Gartner as a leader in the recently published “2016 Magic Quadrant for General-Purpose Disk Arrays”, but to look at this MQ in isolation would be missing the forest for the trees. Instead, it’s important to interpret Dell EMC’s placement in the larger context of our customer’s transformation journey.
This year marks the beginning of a great relationship between two awesome tech businesses: Dell EMC and Splunk. We joined forces through a formal strategic alliance that started in February. This alliance enables Dell EMC and its partners to sell Splunk’s industry leading platform. And, it allows Dell EMC unique access to Splunk technical resources for solution design, testing, and validation. Most importantly, it creates a framework for these two technology powerhouses to collaborate more effectively for customer success.
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