While we’ve been busy working with our customers to modernize their data centers, we’ve also been busy modernizing EMC World, preparing to make 2016 the best event to date! This year we’re delivering an exciting lineup of educational tracks, sessions, speakers, and events to help turn plans into actions. In addition, we will be setting the vision for the new company we will become in combination with Dell.
The theme of our 16th annual EMC World is Modernize and we can’t wait to join customers, partners, media and analysts over an exciting four days in Las Vegas.
As a Chief Marketing Officer, ensuring we’re delivering effective customer communications is at the top of my priority list. As a technology geek and a die-hard advocate for Enterprise Content Management, customer communications interests me in two regards. First, the expectations for customer communications have dramatically changed; and, second, customer communications technologies now play a significant role in Digital Transformation. Understanding the impact of these trends is critical, which is why I’m thrilled that EMC has been named a “Leader” for the third year running in the annual Gartner Magic Quadrant for Customer Communications Management (CCM) Software.
Vince Lombardi, widely considered the greatest American football coach of all time, said, “Leaders are made; they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.”
This rang true as I was looking back at the 2015 analyst firm reporting season for the Enterprise Content Management (ECM) market, which has reached its culmination with the recent release of the Gartner Magic Quadrant for Enterprise Content Management. Gartner has once again placed EMC in the Leader quadrant of its report.
Data is essential to the success of every business. It always has been and always will be. But, when it comes to data management, it’s evident that enterprises that treat data as a core asset are data-driven, as opposed to merely being data-dependent. Enterprises that optimize their business by driving insight from their data gain a competitive advantage, opposed to those that simply consider data as something they need to preserve.
As the traditional workplace evolves, enterprises must continue to rethink how best to support its growing mobile workforce without losing productivity, efficiency and control.
Today, EMC Syncplicity launched its all-new iPhone app, available now in the iPhone App store. Its beautiful user experience is built on the foundation of cutting edge consumer apps with added innovations to make complex tasks easy by overcoming the constraints of using a smaller form factor (i.e. a mobile device).
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