As traditional enterprises shift investments to enable their Digital Transformation and cloud delivery models, they increasingly rely on modernized, flexible and agile service providers. When I say service providers, I mean all types: communications service providers; cable multiple system operators; hosting/co-location providers; public cloud providers; vertical market cloud specialists; and consumer webtech providers.
To adapt to this shift, most service providers already are embarking on a transformation journey requiring new architectures and technologies. They are building differentiation into how they manage and operate the cloud services sold to their customers and how they interface with upstream services, partners, advertisers and digital content. This change is rich with opportunity.