Lightstorm Entertainment strives to push the boundaries of the film industry; with every movie we’ve done, from Titanic to Terminator 2: Judgment Day to Avatar. It’s interesting creatively for us to do things that stray from the norm, and that culture is reflected in the way we refer to our business.
To me, there’s no such thing as a “film industry” anymore. Nobody works on film anymore; we certainly don’t. We are, unquestionably, 100 percent digital. Movies like Avatar – which grossed more than $2.7 billion worldwide – simply would not exist without digital technology.