During 2016, the “Year of All Flash”, Dell EMC shipped more than an Exabyte of all-flash array capacity[i]. As a market and innovation leader in enterprise storage for decades – Dell EMC ironically was considered to be a bit late to the ‘All Flash’ storage market. Today we’re taking share from our competitors and growing revenues faster than the all-flash storage market according to IDC. Dell Technologies’ all-flash revenue growth is 72.1%, versus the 61.2% growth for the overall all-flash storage market[ii].
In fact, this month marks the one-year anniversary of Dell EMC’s VMAX All Flash array. In 2016, we introduced the VMAX 450F and VMAX 850F then the VMAX 250F, inline compression and non-disruptive migration. During this transformative year, the VMAX business grew bookings of VMAX All Flash from 21% in Q1 2016 to approximately 70% in Q3, 2016 with continued progress in Q4.[iii]
Whew…It’s time to take a deep breath. We just completed the largest merger in the history of technology by combining Dell and EMC. We couldn’t be more enthusiastic about helping our customers take advantage of our better together strategy and we have some exciting news on that front.
As Guy previously mentioned in his midrange blog, we are fully committed to our SC Series and Unity Systems entry & midrange solutions, and for our customers a big part of our value is in providing them with a common software experience.
IT professionals need channel partners more than ever. In today’s hyper-competitive IT market, there are too many vendors making too many claims, which can make it tough for customers to decipher what is the right option for them. As a result, many businesses are looking to partners to help them with storage system selection, overall IT transformation, and a shift to new ways of doing business. By and large, partners are singlehandedly changing the storage game by becoming the trusted advisors their clients need to succeed.
Today’s IT deployment model is different. It’s less about racking and stacking, and more about virtualized deployments and the agile movement of virtualized containers within and between physical equipment, like a virtualization-optimized hybrid flash VNX storage array. We see a bright future in the virtualization of not only servers but also storage, which provides businesses with the agility to rapidly deploy test and development environments.
That’s why today we are bringing Project Liberty to market and offering a free downloadable version of our trusted VNX array, vVNX Community Edition. vVNX is a software-only instantiation of EMC’s VNX storage that can be easily deployed on a VMware ESX server, providing a consistent management interface, support for NAS and SAN storage protocols and data services familiar to VNX users such as snapshots and remote replication.
With the newest VNXe3200 Unified All-Flash Array (AFA), EMC is offering an all-flash solution to meet the needs of SMBs and enterprises alike, at a very reasonable price point of around $25K. Now, customers can leverage industry-leading EMC flash technologies at our lowest price point yet.
EMC has offered the VNXe3200 in a hybrid flash configuration since 2014 and has earned recognition and praise from customers, partners and IT experts for its simplicity and efficiency as an entry-level storage solution. However, we’ve recognized that sustained and predictable performance can also be a requirement in this market segment for certain workloads, which is why we’ve put together aggressively priced all-flash configurations for the VNXe3200 to address this performance need. The VNXe3200 Unified AFA is available in a slim 2U form factor and it comes packed with the performance capability to deliver up to 75,000 IOPS.
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