Beth Phalen

SVP of Core Technology, Data Protection and Availability Solutions at EMC

Data protection everywhere is a fundamental requirement of the modern data center – no matter where data lives, no matter what happens. But every IT organization is in a different place in their data protection journey – some are quickly moving to a modern infrastructure-centric model, where data management and protection are tightly integrated with underlying infrastructure and applications, while the majority of organizations are still using traditional backup tools. No matter where a customer is on this journey, EMC has them covered. That’s why we’re excited about our latest innovations, launched today at EMC World 2016.

Global Protection Compliance Across the Enterprise

For those employing a modern data protection strategy, we’re announcing EMC Enterprise Copy Data Management (eCDM), a pan-enterprise data management solution to address the $50 billion copy data problem. One of the biggest drivers of the copy data problem today is self-service copy creation without oversight, which is why eCDM will provide global oversight on copies while enabling consistent protection across the enterprise. To learn more, read the press release and blog.

We also have big news around our existing data protection portfolio:

Protection Storage – Data Domain Cloud Connected; Available However You Want It

To help customers simplify and automate their path to the cloud, EMC is announcing Data Domain Cloud Tier – native cloud tiering to public and private clouds – including EMC Elastic Cloud Storage and the new Virtustream Storage Cloud, which soon will be generally available. With DD Cloud Tier, Data Domain provides the most efficient long-term cloud-based retention by becoming the only protection storage to natively tier deduplicated data to the cloud. To learn more, check out the in-depth post on the EMC Community Network.

EMC is also excited to introduce new VCE Data Protection Appliances – built with Data Domain and EMC data protection software – designed to cut deployment time by 75%. Following the introduction of Data Domain Virtual Edition last month, the addition of the new integrated data protection appliance means you can now get Data Domain however you want it – either as a target or an integrated appliance. To learn more, read the in-depth post on the EMC Community Network.

Protect that SaaS

Moving to apps born in the cloud – like Office 365 – doesn’t change the need to protect that data. In fact, it highlights the need even more because these applications are outside the company’s environment and control of the IT department. While a cloud provider might protect against a power surge, there are all manner of data-loss events, such as accidental deletion, that a cloud provider may not be liable for. Spanning Backup offers third-party cloud-to-cloud protection to ensure that SaaS data is just as safe as the files on a company’s own network. Today, we are extending Spanning for Microsoft Office 365 to include OneDrive for Business.

The Industry’s Fastest and Most Flexible Protection Software Portfolio

The vast majority of data centers today are probably still supporting traditional workloads like Oracle, SAP and Microsoft SQL. Nothing can protect these workloads faster than EMC ProtectPoint and today we’re announcing that ProtectPoint now offers 10x faster recovery than traditional, as well as native integration with Microsoft SQL and Microsoft Exchange; and support for EPIC.

The EMC Data Protection Suite family spans the complete spectrum of consumption models and SLAs. Today, we are announcing two new Data Protection Suite offerings. The first is the Data Protection Suite Enterprise Edition, which offers all our best-of-breed software titles, including EMC ProtectPoint, EMC Avamar, EMC NetWorker, EMC RecoverPoint for Virtual Machines and more.  The second is the EMC Data Protection Suite for Applications, which is designed for app owners and database admins by combining ProtectPoint and DD Boost for Enterprise Apps.

No matter where you are or where you’re going with your data protection strategy, only EMC can ensure your data is protected no matter what.

Follow along with all of the news and announcements at EMC World on www.EMC.com and using #EMCWorld on Twitter.


This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) risks associated with the proposed acquisition of EMC by Denali Holdings, Inc., the parent company of Dell, Inc., including, among others, assumptions related to the ability to close the acquisition, the expected closing date and its anticipated costs and benefits; (ii) adverse changes in general economic or market conditions; (iii) delays or reductions in information technology spending; (iv) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) component and product quality and availability; (vii) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (x) the ability to attract and retain highly qualified employees; (xi) insufficient, excess or obsolete inventory; (xii) fluctuating currency exchange rates; (xiii) threats and other disruptions to our secure data centers or networks; (xiv) our ability to protect our proprietary technology; (xv) war or acts of terrorism; and (xvi) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission.  EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

Beth Phalen

SVP of Core Technology, Data Protection and Availability Solutions at EMC

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