Steve Flynn

Director, Product Marketing, Backup Recovery Systems Division at EMC

Steve Jobs once said that “Innovation distinguishes between a leader and a follower.”  At EMC we agree.  On July 10, we introduced a major data protection product line refresh that included game-changing innovation in product capabilities for our customers.  And today, we are proud to announce that EMC has been positioned as a ‘leader’ by Forrester Research, Inc. in its June 2013 report, “The Forrester Wave™: Enterprise Backup And Recovery Software, Q2 2013.”

Forrester evaluated six of the most significant backup software providers across a 61-criteria evaluation, and noted that EMC “leads the pack in the strategy section.”  EMC received the highest score possible for data reduction capabilities and scalability, and for continuity and restore features.  EMC tied for the highest score in platform support and also received the highest overall score for strategy – with top category ratings for strategic partnerships and customer satisfaction.

Forrester BRS

Forrester cited EMC’s focus on backup software and hardware integration.  This integration between software and hardware provides flexibility, performance, reliability and cost advantages that competitors don’t match.  The EMC Data Protection Suite, which allows licensing of EMC software solutions together in a capacity-based bundle, makes it easier than ever to buy, implement and use the EMC backup portfolio.

EMC’s corporate and product strategy, and R & D investment were also recognized in the report.  EMC’s vision is for an open and modular, Protection Storage Architecture that is based on optimized protection storage in the form of purpose built appliances, a software management layer to provide cataloging and analytics, and most importantly – data source integration.  This last ingredient is key to offering more visibility and control to the data owners, and eliminating silos of unmanaged and ad-hoc backup approaches – what we call ”accidental architectures.”

It’s great to receive what we consider to be this kind of validation from Forrester, and the really exciting part is what this means for our customers. When you combine unquestioned market presence with innovation in product capabilities, along with a powerful and compelling vision for the future, the upside for customers is unlimited.

Again, as Jobs says: “Innovation has nothing to do with how many R&D dollars you have. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”  And EMC gets it.

Steve Flynn

Director, Product Marketing, Backup Recovery Systems Division at EMC
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